Advance Auto Parts
The ask: Celebrate Advance's birthday over the course of one month.
Using a play on words, I coined the term "Advanceiversary" and built a multi-faceted digital campaign around it, which included a contest, editorial content, and social media.
The resulting campaign lived on Twitter, Instagram and Facebook, along with Advance's ecommerce website.
It drove nearly 500,000 organic social media impressions and exceeded engagement benchmarks on all channels.