Advance Auto Parts

The ask: Celebrate Advance's birthday over the course of one month.

Using a play on words, I coined the term "Advanceiversary" and built a multi-faceted digital campaign around it, which included a contest, editorial content, and social media.

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The resulting campaign lived on Twitter, Instagram and Facebook, along with Advance's ecommerce website.


It drove nearly 500,000 organic social media impressions and exceeded engagement benchmarks on all channels.