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I've worked with influencers for more than seven years in agency, client and direct management capacity. I'm adept at content and campaign development, influencer identification, and contract negotiation.

Zoom Crew

During the COVID-19 pandemic, I had to pivot what influencer content looked like at Advance. I developed the Zoom Crew series, where a panel of influencers would join a call and talk about an automotive topic. The discussions was shared on YouTube, and snippets placed on other social channels.

VEndor partnerships

Working with specific brands, I developed concepts alongside influencers that met the needs and goals of product, retailer and influencer. 

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