I've worked with influencers for more than seven years in agency, client and direct management capacity. I'm adept at content and campaign development, influencer identification, and contract negotiation.
During the COVID-19 pandemic, I had to pivot what influencer content looked like at Advance. I developed the Zoom Crew series, where a panel of influencers would join a call and talk about an automotive topic. The discussions was shared on YouTube, and snippets placed on other social channels.
Working with specific brands, I developed concepts alongside influencers that met the needs and goals of product, retailer and influencer.