ADVANCE AUTO PARTS
I manage all aspects of Advance and DieHard organic social media from conception to execution and everything in between.
Video: Detailing like a pro
Role: Producer, Videographer, Editor
Filmed in Florida
Platform: YouTube
ADVANCEIVERSARY
I developed a concept to celebrate the company's birthday, including coining "Advanceiversary".
It's become a yearly campaign and the phrase gained traction internally to celebrate work-anniversaries.
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Platforms: Facebook, Twitter, Instagram
RYAN BLANEY AR FILTER
To increase fan engagement and brand association in the first year of Advance's sponsorship of Ryan Blaney, I spearheaded the development of an AR filter. The filter allows fans to take on Ryan Blaney's iconic mustache and Advance hat.
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Sample Uses:
Platforms: Designed for Facebook, Instagram,
Fans enjoy it so much, photos created in those platforms have popped up on Twitter, as well.