ADVANCE AUTO PARTS

I manage all aspects of Advance and DieHard organic social media from conception to execution and everything in between.

VIDEO: Force & Time

Role: Producer, Videographer

Filmed in Arizona

Platform: YouTube

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Video: Detailing like a pro

Role: Producer, Videographer, Editor

Filmed in Florida

Platform: YouTube

ADVANCEIVERSARY

I developed a concept to celebrate the company's birthday, including coining "Advanceiversary".

It's become a yearly campaign and the phrase gained traction internally to celebrate work-anniversaries.

Platforms: Facebook, Twitter, Instagram

RYAN BLANEY AR FILTER

To increase fan engagement and brand association in the first year of Advance's sponsorship of Ryan Blaney, I spearheaded the development of an AR filter. The filter allows fans to take on Ryan Blaney's iconic mustache and Advance hat.

Sample Uses:

Team Penske

Fan

 

Platforms: Designed for Facebook, Instagram,

Fans enjoy it so much, photos created in those platforms have popped up on Twitter, as well.