ADVANCE AUTO PARTS
I manage all aspects of Advance and DieHard organic social media from conception to execution and everything in between.
Role: Producer, Videographer
Filmed in Arizona
Role: Producer, Videographer, Editor
Filmed in Florida
I developed a concept to celebrate the company's birthday, including coining "Advanceiversary".
It's become a yearly campaign and the phrase gained traction internally to celebrate work-anniversaries.
Platforms: Facebook, Twitter, Instagram
To increase fan engagement and brand association in the first year of Advance's sponsorship of Ryan Blaney, I spearheaded the development of an AR filter. The filter allows fans to take on Ryan Blaney's iconic mustache and Advance hat.
Platforms: Designed for Facebook, Instagram,
Fans enjoy it so much, photos created in those platforms have popped up on Twitter, as well.