Advance Auto Parts
When the pandemic hit and everyone was in their homes, I had to find new ways of creating content and leveraging our influencer program.
I developed Zoom Crew, which is a multi-part series of some of the biggest automotive influencers having casual conversations on, you guessed it, Zoom.
The name is a play on both the platform and the affection of cars that go zoom, zoom.
I coordinated the calls, developed topics and prompts, and did all video and editing production.